Tim Doyle + Alex Badran: Founder & CEO's, Eucalyptus & Spriggy

In this episode #120 of our "round table musings" series featuring two special founders in Alex Badran and Tim Doyle, learn about:

02:36 - Alex and Tim’s memories of meeting each other

03:30 - Opportunity in marketing from capital allocation and media management

04:10 - Probabilities and thinking in frameworks

04:57 - Alex’s memories of winning competitions watching cricket

06:56 - Grounding first principles in a logical framework from mathematics

08:14 - Why not enter finance post PhD in math?

10:38 - Career selection and matching interests and skills

12:07 - Balance between data and judgement in decision making

18:05 - Do founders have to evolve thinking from Seed stage to Series B and beyond?

20:28 - Drawing inference to the needs of a population for product building

22:02 - Role of data in performance marketing

23:47 - Campaign at Eucalyptus that surprised Tim the most

25:08 - Current phase of marketing being hyper local optimisation

27:06 - Finding product market fit for the second act of the business

33:24 - Customer problems, business problems, vision

35:06 - Generalist vs specialists

39:10 - Formulating team skill sets

41:15 - Combination of personalities effective at specific times and not others

44:18 - Outsource anything that doesn’t make your beer taste better

47:17 - What makes someone the best?

51:30 - Dreamers, leavers and settlers

54:50 - Transitioning from corporate to a startup

56:42 - Key learning for Alex and Tim in next 6 months

*Special thanks to Elliot Toms at Eucalyptus for his magical help with this one.

The High Flyers Podcast features in-depth interviews with the world’s most relatable role models in business, tech, finance, government and sport in the US, Australia, Singapore, India and New Zealand.

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