Tim Doyle + Alex Badran: Founder & CEO's, Eucalyptus & Spriggy

In this episode #120 of our "round table musings" series featuring two special founders in Alex Badran and Tim Doyle, learn about:

02:36 - Alex and Tim’s memories of meeting each other

03:30 - Opportunity in marketing from capital allocation and media management

04:10 - Probabilities and thinking in frameworks

04:57 - Alex’s memories of winning competitions watching cricket

06:56 - Grounding first principles in a logical framework from mathematics

08:14 - Why not enter finance post PhD in math?

10:38 - Career selection and matching interests and skills

12:07 - Balance between data and judgement in decision making

18:05 - Do founders have to evolve thinking from Seed stage to Series B and beyond?

20:28 - Drawing inference to the needs of a population for product building

22:02 - Role of data in performance marketing

23:47 - Campaign at Eucalyptus that surprised Tim the most

25:08 - Current phase of marketing being hyper local optimisation

27:06 - Finding product market fit for the second act of the business

33:24 - Customer problems, business problems, vision

35:06 - Generalist vs specialists

39:10 - Formulating team skill sets

41:15 - Combination of personalities effective at specific times and not others

44:18 - Outsource anything that doesn’t make your beer taste better

47:17 - What makes someone the best?

51:30 - Dreamers, leavers and settlers

54:50 - Transitioning from corporate to a startup

56:42 - Key learning for Alex and Tim in next 6 months

*Special thanks to Elliot Toms at Eucalyptus for his magical help with this one.

The High Flyers Podcast features in-depth interviews with the world’s most influential figures in business, tech, finance, government and sport. Launched in 2020, it has ranked in the global top ten for past three years, with listeners in 27 countries and over 200+ episodes released, and featured in Forbes, Daily Telegraph, and at SXSW.

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