How Go1 Promotes From Within ft. their CEO, SVP Marketing & VP Product

Published 22nd June, 2025.

This episode is part of our recently released "Startup Playbooks Report" -- unpacking the playbooks of 9 of Australia’s fastest-growing startups and scale ups for the first time. Thanks to the report sponsors - Google Cloud, Vanta and Notion for their support.

In this conversation, we go inside Go1's playbook on hiring, promoting from within, acquisitions and building a high performing culture.

You'll hear from CEO, Chris Eigeland, SVP of Marketing, Madi Shove & VP of Product Kristina Ryan, in conversation with our Founder/Host, Vidit Agarwal.

It’s time to explore your curiosity. Please enjoy.

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→ $1,000 off Vanta: Your compliance superpower — Vanta.com/high

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Hosted by Vidit Agarwal, Founder of Curiosity Center and The High Flyers Podcast.

It’s now time to explore your curiosity.

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In this deep dive episode with Go1’s CEO, SVP, Marketing and VP, Product, we unpack:

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▪️ Why promoting from within became a cultural pillar, and how CEO Chris reflects on his own career evolution
▪️ How Madi rebuilt Go1’s marketing team twice, and what a Slack queue taught her about bloated structures
▪️ Why generalists win in fast-moving teams and how team design evolved towards profitability
▪️ Kristina’s journey of sunsetting her own product line and the power of curiosity in product leadership
▪️ How they structure one-on-ones, performance reviews, and internal mobility tracks
▪️ Tactical frameworks: Slack Canvas, Loom updates, inverted meetings, and voice notes for async clarity
▪️ Reflections on post-acquisition integration, and why empathy—not excitement—is key to success

This is Go1 like you’ve never heard them - tactical, transparent, and refreshingly human.

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